Shopkeeper, Xavier Ndeketeya

Xavier Ndeketeya wanted to expand his shop into a wholesale business (sell in bulk to retailers). But he found stable employment and decided to close his business.
Expert Jeroen Reith 

Jeroen Reith is a graphic designer with more than 20 years of experience. He helps Xavier with the design of the company logo and a brand for the ice cream. Jeroen is also an entrepreneur, he is the proud owner of Buro Gom in the Netherlands. Have a look at some of the nice work he made at http://burogom.nl.

Jeroen Reith (Buro Gom)

Guiding & Monitoring data

January 2016

  • A simple bookkeeping system was introduced to Xavier. He started entering his bookkeeping data.

February 2016hexa branding

  • Jeroen Reith, graphic designer, from Arnhem (Netherlands) volunteers to help Xavier with the branding of his freezits (ice lollies). The first draft designs are finished. Xavier has to make his choice.
  • Xavier started to establish a network of re-sellers. He bought cooler boxes and sends every hot day the re-sellers to town to sell the freezits. The re-sellers get a percentage from the profit.

March up to June 2016

  • Because of economic difficult time in Zambia, the income of the shop is not sufficient to cover the costs. Xavier is looking for another job. He prefers a stable salary.
  • His wife tries  to continue with the shop.

July 2016

  • Xavier found employment as a klerk and decided to stop the business completely.
  • Jacana wishes him good luck with his new job as a clerk for the court.

Family of XavierXavier, married with Helga has a daughter and a son. He started 8 years ago with producing and selling freezits (water ice). Later he expanded with groceries and fish. In 2013 he moved from Luangwa to Lusaka. By selling fish and freezits from his car he tested three areas within Lusaka. Garden House seemed the best area to start and he rented a shop. After running his shop for 3 years in Garden House area he wants to expand his business into a wholesale.

Business plan

PROBLEMinfo

SOLUTIONinfo

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UNIQUE VALUE PROPOSITIONinfo

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COMPETITIVE ADVANTAGEinfo

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CUSTOMERinfo

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EARLY ADOPTERS

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KEY METRICSinfo

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CHANNELSinfo

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MOST CRITICAL ASSUMPTIONinfo

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TESTinfo

..         GO : ..

COST STRUCTUREinfo

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REVENUE STREAMSinfo

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Click here to learn how to read a Lean Canvas Business model.

Jacana will support Xavier in:

  1. Branding of freezits (water ice)
  2. Marketing for the wholesale, new logo
  3. Computerized bookkeeping system

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