Running a business in Africa
Before Jacana invites entrepreneurs for business training, they are asked to write their expansion plan in short. Until now almost 90% of the entrepreneurs think from the solution point of view. For example: Let me plant tomatoes or let meI buy a copy machine, after that the clients will come!
This is thinking from the solution point of view.
“Customers don’t care about your solutions. They care about their problems.”
– Dave Mc Clure-
The Lean Canvas Model forces you to focus on the problems of the (future) clients. Solutions are only a logical result to solve some of these problems. After that the entrepreneur test the assumption in a smart and cost efficient way. This will save the entrepreneur a lot of time and money.
These are the first two steps in the Jacana training:
Who are your future customers and what are their problems?
You can find the complete Jacana business manual here: